Amanda's (Rally's CEO + Founder) brief had a line in it—easy to use during impairment—sitting in a bullet list with everything else. But that's not a nice-to-have. Low blood sugar makes it harder to see, focus, and make quick decisions. Whoever's reaching for this tube is trying to solve something.
Brand identity and packaging design for a fast-acting glucose melt BRAND
BRAND IDENTITY DESIGN
Glucose products tend to land in one of two places, and neither one is right for Rally.
Too clinical. Pharmacy-aisle beige. Reads like medicine. But people with type 1 carry this every single day — and packaging that makes daily life feel like a diagnosis is packaging people leave in a drawer.
Too candy. Bright and sugary. The T1D community already treats lows with juice boxes and fruit snacks, and it works, but it's improvising. Candy-coded design gives away the credibility this product actually earns.
Packaging design
Every design graphic I built had the same requirement: work unattended, at distance, in a crowd, in weather, for someone who has never been there before.
Communication designs that answers the question before anyone asks it.