MINNETONKA YACHT CLUB

The

MINNETONKA
YACHT CLUB

The

MYC runs large-scale regattas and social events from a clubhouse on an island. Hundreds of people, days at a time, everything ferried across water.

For two years I have built the communication system that helped the operation run—maps, menus, program books, event identity, and every piece in between.

I solved an operations problem with communication design

I solved an operations problem with communication design

Product label:
The official cocktail mixer of
the Minnetonka Yacht Club


BOATLEG


Every guest asks how to make the club drink. The label answers it. Recipe on the panel, in ratios, no measuring required. One less question, permanently.

ILYA regatta identity

The clubhouse is hand-drawn. It’s the first thing you see coming in by boat and the thing every member pictures when they think of the club — so it became the anchor of the mark rather than a decorative background.

Built as a crest because a crest survives everything a regatta throws at it: one-color print, embroidery, tent banners, trophies, results sheets, and a sticker on a cooler.

Every design graphic I built had the same requirement: work unattended, at distance, in a crowd, in weather, for someone who has never been there before.

Communication designs that answers the question before anyone asks it.

REGATTA COMMUNICATION DESIGN

SPECIALTY
DRINK MENUS

During regatta season, the club runs on tickets, not tabs, which means the menu isn’t a list; it’s a pricing interface. Guests have to convert tickets to drinks in their heads, in line, in a crowd.

So price anchors the top of each column and every drink gets an illustration. You can point at what you want without knowing what it’s called. Behind a bar that deep in a regatta weekend, that’s the difference between a line that moves and one that doesn’t.

During regatta season, the club runs on tickets, not tabs, which means the menu isn’t a list; it’s a pricing interface. Guests have to convert tickets to drinks in their heads, in line, in a crowd.

So price anchors the top of each column and every drink gets an illustration. You can point at what you want without knowing what it’s called. Behind a bar that deep in a regatta weekend, that’s the difference between a line that moves and one that doesn’t.

SIGNATURE DRINK MENUS

ILYA regatta identity

The clubhouse is hand-drawn. It’s the first thing you see coming in by boat and the thing every member pictures when they think of the club — so it became the anchor of the mark rather than a decorative background.

Built as a crest because a crest survives everything a regatta throws at it: one-color print, embroidery, tent banners, trophies, results sheets, and a sticker on a cooler.