MYC runs large-scale regattas and social events from a clubhouse on an island. Hundreds of people, days at a time, everything ferried across water.
Over two years working inside the club, much of my role centered on communication design: figuring out what people needed to know, when they needed to know it, and the clearest way to get it to them.
I built maps, signage, schedules, menus, newsletters, event materials, and other touchpoints that helped both longtime members and first-time visitors navigate the island and the events happening around them.
ILYA regatta identity
The clubhouse is hand-drawn. It’s the first thing you see coming in by boat and the thing every member pictures when they think of the club — so it became the anchor of the mark rather than a decorative background.
Built as a crest because a crest survives everything a regatta throws at it: one-color print, embroidery, tent banners, trophies, results sheets, and a sticker on a cooler.
