My original identity reflected who I was in the early stages of building LVH—colorful, playful, eager to make anything. It carried me through hundreds of projects. But it stopped representing the strategy behind the work.

As I moved beyond just a graphic designer into brand strategy and creative direction, the gap was obvious. So I rebuilt it the way I'd rebuild any client's: I kept what was true—the story that started at thirteen, the illustration, the pencil—and changed everything around it. New restraint, cleaner assets, a more grown-up identity—still recognizably LVH.