Growth Operators sources wildflower honey from Dave, a Minnesota beekeeper, and sends it to private equity clients. The label needed to hold two ideas at once: the warmth of honey from a real person’s hive and the polish expected on a managing partner’s desk.

I illustrated Dave by hand and built the identity around vintage apiary cues—engraved framing, arched typography, and straightforward claims. The result feels personal, distinctive, and refined.