Making every post share worthy was the goal. Every share put the content in front of someone new. By creating posts people wanted to send to friends, we expanded reach beyond the existing audience and turned that discovery into follower growth.
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Meet the newest spot in Luxembourg City: Holy Ghost Garden
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The Japanese tea house, @therapie.luxe, is one of Lux's hideen gems.
A system with
a human touch
I hand-drew a library of icons and characters to give the content a more personal, editorial feel. Paired with the clean typography and color system, they became a recognizable detail that made each post feel distinctly Culture Style Life.
Culture Style Life
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culture.style.life Luxembourg's Christmas markets officially opened this weekend
Culture Style Life
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culture.style.life 🇱🇺 A new chapter in Luxembourg's history begins.
